Many players have left or are slowly reducing playtime because of many factors but largely IMHO due to:
- Removal of most ways to get edgepoints (When the issue cited would have been solved merely by capping role XP edgepoints)
- A world (Edgepoints/empowerment/inductions/cabal oversight/etc.) set up to require IMM participation combined with a lack of IMM participation
- Lack of coders to implement and/or fix things
- And apparent IMM apathy or inability to address all of the above
How is trying to recruit more players going to address these? That's like deciding to bail faster on a sinking boat without first plugging the leak.
The problems need to be addressed and then you won't have to ask people to play and bring friends.