Fiscal conservatism, freedom, liberty, small government, etc. Its a very powerful notion and whereas other Republicans bring them out for elections, Ron Paul is the real deal Holyfield in terms of his voting record. I think he needs, however, to take an early state in the primaries to have a shot. America needs to see his ideas resonate on a "real" medium, not an internet one. He doesn't need a following, he needs a herd.