I just played a couple characters now whose only PBF comments and imm rewards were for "role entries" and RC comments. I think I did some cool things with those chars but no one had the time/interest to watch. Meanwhile there are other players that imms like Iunna lavish attention/rewards/exp on. Further, the imms aren't dodgy about this - they openly say that the chars they watch are the chars that interest them. I'm not complaining, I'm being realistic.

The nice part to the automated role system is that it gives everyone a chance to share the wealth until more people imm.